Business profile of the visitors of the International Winter Exhibition of Equipment for Milk and Dairy Production.

The DairyTech exhibition is an annual event that attracts key players from the dairy industry, offering a platform to network, negotiate, expand sales, and find customers. It provides an ideal opportunity for Russian and international manufacturers to showcase their equipment and technology, hold talks with potential buyers, and sign contracts. But who exactly are the attendees of the event?

Dairy professionals from around the world

One of the key benefits of DairyTech is its extensive geographical reach, attracting professionals from across Russia and the globe. In 2024, the exhibition welcomed 3,976 unique visitors from 23 countries and 74 regions of Russia.

62% of attendees came from Moscow and the Moscow region, 36% represented Russian regions, and 2% were international visitors.

Specialists with high purchasing potential

In 2024 DairyTech welcomed representatives from a wide range of sectors, including milk and dairy production (28%), sales and supply of equipment and materials (20%), science (19%), equipment manufacturing (15%), cheese production (12%), dairy farming (3%), meat production (2%), and ice cream production (2%).

The attendees hold a variety of positions within their respective companies, including company managers (24%), heads of departments/groups (14%), deputy heads of companies (28%), and individual entrepreneurs (2%).

DairyTech visitors are interested in the following product categories:

Quality target audience

In 2024, 2,139 professionals attended the exhibition for the first time. 51% of attendees stated that they attend DairyTech only among exhibitions with similar themes.

31% of visitors have a procurement budget of more than RUB 50 million, and 62% are prepared to make purchases after the exhibition. 69% of representatives of various companies attended DairyTech 2024 to get in contact with new equipment and ingredients suppliers.

Among DairyTech visitors are representatives of major dairy producers, such as:

The 23rd International Exhibition of Equipment for Milk and Dairy Production DairyTech will be held from 21 to 23 January 2025 at the Crocus Expo IEC.

Reach the maximum target audience and solve your business problems comprehensively in just three days at DairyTech 2025!